comScore: The giant APP clone strategy makes Facebook's standalone chat app popular

Facebook's standalone chat app is a huge success

Facebook no longer bundled its own instant messaging tool Messenger, but made it an independent app, which has achieved great success. In addition to affecting its own flagship application Facebook,

The above is the most noteworthy point in the mobile application data released by comScore in November 2014.

In November, Facebook app was still the most popular app, reaching 69% of users, and Messenger app ranked fifth, with a user coverage rate of 43.1%. A year ago, the figures for the two were 76.2% and 22.1%, respectively.

APP clones and independent versions are popular

Of course, Messenger's rapid user growth is no accident. In August, Facebook separated the Messenger function from the Facebook app, forcing people to use the standalone app if they wanted to chat with friends and family.

New data from comScore shows that Facebook users clearly value mobile messaging and are willing to continue using it, despite some initial discomfort with the standalone app. As of November, Facebook said 500 million users had migrated to the new standalone app.

Facebook is still the winner in the mobile field, with its Instagram app ranked 9th and a user reach rate of 30.7%. Among the top 15 apps, Google occupies 6, including Google Play in the second place, Google Search in the third place, and YouTube in the fourth place. Twitter's mobile app ranks 11th, with a user reach rate of 21.3%.

Independent version or combined version, this is the question

For giant apps, whether to put popular features in a large version or separate them is a controversial issue. Combining popular features in a giant app can help the giant app's users to be active and retain, forming a scale effect; but there is also the problem that these features are too deeply hidden, which is not conducive to their growth. The advantage of the independent version is that these features can be made better and more refined, but it may lose the joint advantages of the comprehensive version to a certain extent.

Most of the domestic Internet giants have multiple legs, with both integrated versions and independent versions. For example, Alibaba has Taobao APP and Tmall APP; Tencent has both independent APP applications for QQ Space and integrated version applications in QQ.

via: 199IT compiled, foreign data comes from venturebeat