Baidu data: The number of Android market applications increased by 80% in the second half of 2012

On March 27, 2013, Baidu released a mobile application search industry report, which stated that the mobile application distribution market has developed rapidly, with the number of applications in the Android market increasing by 80% in the second half of 2012, and the number of domestic APP resources is now close to the number of websites in 2004. As a result, the contradiction between supply and demand between users and developers has become prominent.

The number of Android market applications increased by 80% in half a year

The number of mobile apps in 2013 is close to the number of PC websites in 2004

Baidu said that with the growth of mobile apps, the value of app search has increased significantly. Currently, the resource reserves in the app search industry are mature, but due to technical barriers, the core of app search is functional search technology, which is to recommend the most suitable app based on the user's active search.

App search is an extension of web search

Comparison of Android terminal scale and APP search volume growth rate

Baidu believes that app search is a service that serves as a supplement to web search and directly recommends content in apps that are suitable for users to users. Technical capabilities are the key to improving the app search experience. Breakthroughs in in-app search and natural language-based search technology will be boosters for the rapid development of the industry.

In the future, in-app search technology will be able to directly recommend in-app content based on active search needs, lowering the threshold for users to use it. Natural language-based search technology can make app search a close assistant for users.

According to the information, application search refers to a service that captures the physical information and functions of the APP, matches the content that is closest to the user's needs through a certain algorithm, and recommends the content directly to the user. Its goal is to break the limitations of the APP shell and search for APP content like searching the web.