Stenvall Skoeld: Global iOS market revenue reached $1.2 billion in Q2 2012

According to recent analysis from Stenvall Skoeld, in the second quarter of 2012, the global iOS market revenue reached 1.2 billion US dollars. With downloads accounting for 18% of the total downloads, China's revenue only accounted for 3.1% of the global revenue, while the United States used 28% of the downloads to bring in 42% of the revenue. On average, China's revenue per download was 3 cents, which is nearly ten times lower than the 28 cents in the United States and nearly seven times lower than the global average of 19 cents.

According to this data, the total revenue of the iOS market in China in Q2 was 37.2 million US dollars. After deducting Apple's 30% share, there is a remaining 26.04 million US dollars. Since this data is increasing, even if a pessimistic estimate is made, the average monthly revenue in June should have exceeded 8.68 million US dollars. According to the revenue ranking in China, games should still account for the vast majority of the overall revenue. Even if it only accounts for 80%, it is still 6.94 million US dollars, which is quite different from the previous touch analysis that estimated that the data would not exceed 30 million yuan.

According to the report, the iOS application market is expected to generate revenue of approximately US$171 million this year, up 98% from last year. The growth rate has slowed down compared to last year, but the iOS market alone can reach the expected US$171 million, which is still a relatively optimistic figure compared to Touch's estimated total mobile game revenue (including Android) of RMB 1-1.5 billion.

Although this total data is much more optimistic than the touch forecast, other data show that for developers, the prospects for development in the domestic iOS market this year are still not optimistic. The average consumption in China has dropped from 4 cents at the end of last year to 3 cents. Compared with the deep-rooted cracking problem, the editor believes that the main reason for this decline in data is that although the overall revenue is increasing, the number of applications is growing at a faster rate, resulting in the current application market competition being far more intense than before. The data of 3 cents is equivalent to the average revenue that one user can bring. Compared with the recent increasing cost of acquiring users, the competition in the iOS market is now much stronger than last year. Taking this situation into consideration, it is recommended that developers still need to develop on multiple platforms to increase the source of users and reduce the cost of acquiring users.

via: Leifeng.com