New marketing inspiration brought by image social media

Social Media, also known as social media, refers to websites and technologies that allow people to write, share, evaluate, discuss and communicate with each other. The emergence of Weibo and WeChat has broken the original pattern of marketing relying on advertising and traditional media. This social media that allows companies and users to meet face to face and more directly enables companies and individual operators to rely on social media to release more information, initiate activities, communicate with customers, etc., making information transmission smoother and more effective, and also bringing more marketing and promotion opportunities to companies and individuals.

Data shows that more and more small businesses are beginning to pay attention to social media, according to the infographic "Social Marketing Guide for Small Businesses" by Placester and MarketMeSuite.

26% of small business owners (marketers) spend at least 1 hour or more per day on social media marketing;

58% of small business owners (marketers) spend at least 10 minutes a day on social media marketing;

More and more small business owners (80%) plan to spend more time and energy on social media marketing this year. For small businesses, time is the most precious resource, and being willing to spend time on social media also means that small businesses are beginning to pay attention to social media.

With the continuous evolution and segmentation of social media, a type of social media that uses pictures as a medium is becoming increasingly popular and has begun to attract the attention of some fashion brands, small businesses and individual users, such as accessories, home brands, advertising industry, photography studios, etc. The products of these companies are based on pictures, so they pay special attention to the sharing and dissemination of pictures. Taking Huaban.com as an example, many small businesses and individuals including photography studios, home brands, advertising companies, wedding planning studios, etc. are setting up their own accounts. For picture network platforms like Huaban.com, the dissemination, reprinting and aggregation display capabilities of pictures are far higher than other social media.

A founder of a photography studio said, "I set up a homepage for my studio on Huaban.com, which is a website for sharing pictures. Unlike Weibo and other websites that are mainly based on text information, Huaban can more completely display our photography works. This display format of waterfall flow based on drawing boards is very intuitive and beautiful. Our drawing boards are mainly for displaying customer photos. In addition, there is also a drawing board for collecting creative pictures we like to collect some of our own inspirations, and Huaban can also easily interact with my other social accounts."

The person in charge of an advertising company said, "We have set up many drawing boards on Huaban.com, including graphic design, posters, brochures, logo design, etc., to showcase our excellent design works. Many works have been reprinted and disseminated on Huaban.com. At the same time, we have collected a lot of pictures from some excellent websites at home and abroad as our own inspiration material library. Before each design creation, we will browse Huaban.com to find inspiration, and then collect them into a drawing board to help us create and organize materials."

At the same time, they also said that they do not rely solely on Huaban for marketing and promotion. Huaban has a good transfer and dissemination volume for pictures. At the same time, the bundling and interaction effects between Huaban and other social media are very good. There are many social media accounts now. Pictures displayed and shared on Huaban can be easily forwarded and disseminated on other social media such as Weibo, WeChat, QQ Space, etc. This bundling and interaction between social media will bring greater value and save a lot of time costs.