Nielsen: Internet usage of Hong Kong netizens in 2011

Internet access is ubiquitous in Hong Kong, with 87% of users having used the Internet in the past year, surpassing countries such as Singapore, Malaysia, the Philippines, Thailand and Indonesia. Internet usage is particularly high among people aged 12-44.

As Internet usage matures and online life becomes ingrained in people's lives in Hong Kong, a new aspect is emerging: mobile devices with Internet access, including smartphones, tablets, e-readers, game consoles, and other hybrid models that may appear in the future. The next year is expected to usher in a year of explosive growth in mobile devices, and smartphones and other devices will have a profound impact on people's digital lives.

The Rising TrendMobile Application-The Rising Trend <br /> Almost 86% of Hong Kong digital consumers who access the Internet through mobile phones have downloaded mobile apps to their phones.

Access to the Internet on demand, anytime, anywhere has also influenced the use of social media and changed the way users communicate. Sharing information, entertaining oneself or sharing happiness, socializing, building relationships and information sources. Social media provides more consumer touchpoints, more content and communication channels, and more information about consumer interests and preferences.