The latest report released by mobile advertising network Millennial Media pointed out that in August 2011, Android was still the largest operating system on its advertising platform, accounting for 54% of ad impressions, while iOS ranked second with 28% and RIM ranked third with 13%. In terms of growth, Android ad impressions (including mobile phones and tablets) increased by 48% year-on-year, iOS impressions remained relatively flat, and Windows Phone 7 ad impressions increased by 48% year-on-year. Smartphones accounted for 72% of the platform's ad impressions, up 6% from the previous month, and other connected devices and feature phones accounted for 14%. In terms of connected networks, mobile devices from Wi-Fi accounted for 32% of ad impressions, of which 59% were smartphones, and Wi-Fi mobile device ad impressions fell 11% from the previous month. Android still tops the market share chart in August, nearly double that of iOS Other Wi-Fi connected devices (note: including tablets, gaming devices, e-readers) accounted for 34% of ad impressions on the platform. Feature phones accounted for 33% of ad impressions on the Millennial network in August last year, but this August has dropped to 14%. Millennial Media, which based its rankings on traffic to its mobile advertising site, found that Android had a 54% market share in August, with Apple's iOS in second place at 28%, almost double Android's share. RIM's BlackBerry ranked third at 13%. According to the report by Millennial Media, Apple still has the highest smartphone market share of 23.19%. HTC ranks second with 16.33%, Samsung ranks third with 14.55%, and Huawei ranks seventh with 2.67%. By mobile phone classification, the top three mobile phones in the Millennial Media report are Apple iPhone, LG Optimus and Motorola Droid. |
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