7 tips from McDonald's for successful marketing on Pinterest

Pinterest is rapidly growing into a new star that attracts worldwide attention. Upon hearing the news, McDonald's quickly tried social marketing on Pinterest, and the results were very good. However, McDonald's said that the success was not accidental. They relied on 7 little tricks they invented exclusively. Let's take a look!

1. Set clear Pinterest goals

McDonald's Pinterest goals are twofold: to share joy and to share visually appealing images.

2. Dare to explore in the first stage

When you advertise on social media, there is no way to get your money back because you are not sure how many people will see your ad or buy your products.

So we have to set clear goals, such as how many photos we want to show in front of netizens, and how many people we want to attract to buy our hamburgers and fried chicken legs.

We will hold some activities on Pinterest from time to time, and we will announce them on Pinterest in advance: this summer we will appear at the London Olympics and cooperate with the International Olympic Committee. You are welcome to come to Pinterest to select the most beautiful pictures.

3. Promote each Pin using Tweet .

In the past, we would use a long list of things to evaluate on Tweet, and the words we used had to be vivid to attract people. Now we find that pictures are much more powerful than text, so we use Tweet directly to promote each Pin.

Also on Facebook we will have a link to our Pinterest picture.

4. Direct relevant links to Pins .

Our Pins link to our partner sites, Flickr accounts, and other McDonald's related food.

And it should be noted that each link links to a single food, not a food section (in that case, netizens will not be able to read a large amount of food introduction as effectively as just reading one food introduction. It is enough to put a collection of food sections on the homepage).

5. Also use Pinterest ’s competitor Flickr

Although many people believe that Pinterest will replace Flicker, we have brought new revenue by moving Pinterest photos to Flicker, which can be regarded as reusing Pinterest resources. However, it has been proven that one more channel always brings more customers.

6. Use pictures from users

Many of our images are taken by McDonald's professional photographers, but we also use many photos from iPhone, Blackberry, and Android phone users.

And it turns out that professional images are just as attractive as user images. So feel free to pin different types of photos on your Pinterest board!

7. Active feedback

We always pay attention to comments and suggestions under the Pin board, and we will humbly accept customers' opinions; of course, we can't meet the request to launch a Big Mac sandwich, and we still prefer our apricot fish fingers.

We will also check the feedback on Tweet in a timely manner. If we accidentally miss it, we have a dedicated @Lizzie_McD account for customers to continue to provide feedback.

Since McDonald's is a global company, we cannot conduct prize contests in 119 countries because McDonald's is subject to different regulatory conditions in each country. However, we have already launched contests in the United States, and the rich prizes have attracted a large number of netizens to actively participate.

Via pinnablebusiness

Source: leiphone