Facebook has just submitted the fourth revision of its IPO (initial public offering) S-1 form. It mentioned that Facebook currently has 500 million mobile users and 901 million monthly active users. At the same time, in order to acquire Instagram, Facebook provided a total of 23 million shares at $30.89 per share, plus $300 million in cash, totaling $1,010,470,000 (more than $1 billion). At the same time, in the first quarter of 2012, Facebook's total revenue was $1.058 billion, a year-on-year increase of 44.7%, but a decrease of 6.5% compared to the fourth quarter of 2011. So, if Facebook maintains its current rate of return, it will earn $4.69 per year from each of its 901 million users. In the first quarter of 2012, Facebook had a net income of $205 million. Of the total revenue of $1.058 billion, advertising revenue accounted for $872 million, while payment business and other business revenue accounted for $186 million. Advertising business accounted for 87% of the total revenue at the end of the first quarter of 2011, but only 82% at the end of the first quarter of 2012. It can be seen that Facebook is working hard to expand its profit model for IPO, and the payment business seems to be a breakthrough. via TC Article from 36kr |
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