Womma: Offline and Online Word of Mouth Marketing – Data Infographic

• In the United States, there are 3.3 billion brand mentions and 2.4 billion brand-related conversions every day.
• 90% of brand-related conversions occur offline;
• 66% of brand-related conversions are “very positive”;
• In online ratings, it can basically get 4.3 points out of 5 points;
• Among the factors that influence shopping decisions, word of mouth accounts for 54%, information on websites accounts for 47%, emails from friends accounts for 42%, and online reviews accounts for 31%;
• 59% of Americans believe that offline face-to-face communication is more trustworthy;
• 49% of Americans believe that online word-of-mouth advertising has a high degree of credibility;
• 55% of people recommend a company because of its customer service;
• 27% of consumers would pay 15% more for a good customer experience;

Reprinted from: internet2share