How to deal with the salesperson when buying a car Why do 4S stores like to recommend installment purchases

Many people always encounter some problems when buying a car for the first time, such as choosing a car model, comparing prices, and bargaining with the salesperson. Everyone knows that the waters in 4S stores are very deep, and bargaining with the car salesperson is also a big deal. So how to play psychological warfare with the salesperson when buying a car, and why the salesperson always recommends that I buy a car in installments? Let’s read the article below to find out!

How to negotiate with the salesperson when buying a car

Car buyers consider: How much cheaper can it be?

The car seller considers: If I give him a discount, can he make the deal today?

So during the bargaining process, you may encounter such a situation: the salesperson will ask if you can make a deal. If you can, he will ask you for the lowest price. In fact, this is a psychological game. It is very likely that the price he offers will not satisfy you, but you have agreed to pay a deposit. During the conversation, you must give the salesperson this feeling. This person is likely to buy, but may also leave.

Why do 4S stores like to recommend installment car purchases?

1. There are many more people who can buy a car in installments than those who can pay in full! With this method that can cover a larger group of people, the probability of selling cars is higher, the quantity is higher, and the 4S store has better performance and more sales revenue.

Second, although installment payment is interest-free, there are still various restrictions, such as a high down payment and strict restrictions on the number of repayment periods, which are precisely what block a large number of people, so there will still be interest, which is the source of profit for banks and financial institutions. If your 4S store generates profits for me, I will naturally give you rebates. Mutual assistance and mutual benefit.

Third, installment car purchases usually incur handling fees, which is a considerable net profit for 4S stores! Based on an average of 3,000 yuan per car, if 120 cars are sold a year, the net profit is 360,000 yuan.

What should you pay attention to when negotiating the price of a car?

Be careful to decline the package. When you make a counter-offer, the salesperson will not immediately agree to it. The routine of 4S stores is to give more gifts and change the content of the package without changing the price. They promise to give you navigation, driving recorder, floor mats, etc., but all you get are cheap goods. This is actually the routine of 4S stores. Buyers insist on cash discounts and no gifts.