Decoding the longevity code: Why precision nutrition seizes the innovation opportunities of the big health industry

In the post-epidemic period, people pay unprecedented attention to health. This change not only prompted the big health industry to gain significant growth momentum in the short term, but also superimposed with China's increasingly prominent aging wave, jointly promoting the development of the big health industry into a new stage of increasing prosperity and unlimited potential. In fact, the rise of this industry did not happen overnight. As early as several years ago, many business giants had already seen the high-value potential in the big health field and rushed to make layouts. From Jack Ma's Ali Health to Ping An of China's "Ping An Good Doctor", to Dong Mingzhu's large-scale investment in the field of high-end medical equipment, all of them show the charm of the big health industry as the golden track of the future.

Today, facing the arrival of the aging wave and the continuous upgrading of consumer health needs, the big health industry has not only ushered in unprecedented development opportunities, but also shown a broader development prospect driven by favorable policies, technological innovation and consumption upgrades. If you can keenly capture these industry windows, you will be able to stand out in the fierce market competition and become a leader in the new era.

01With the strong policy support, the big health industry is facing new development opportunities

As China's aging process accelerates, the quality of life and health of the elderly have become the focus of social attention. In order to actively respond to this challenge, the country has promulgated a series of relevant policies in recent years to promote the development of the big health industry. In 2022, the National Health Commission and 15 other departments jointly issued the "14th Five-Year Plan for Healthy Aging", which clarified the goals and plans of healthy aging from the top level. In 2024, the No. 1 document of the General Office of the State Council proposed for the first time the development of the anti-aging industry.

These policies not only focus on improving the health of the elderly, but also try to extend the healthy life span of the elderly through health management methods such as anti-aging and prevention of diseases, so as to add more benefits to their later life. Many companies have devoted themselves to the research and development and production of anti-aging products, striving to provide more effective health solutions for the elderly through technological innovation to seize the market opportunities. At the same time, medical institutions are also actively exploring new paths to achieve healthy aging, upgrading the medical service system covering the entire life cycle through the integration of medical prevention and treatment of diseases, and protecting the health of the elderly.

Behind the hot R&D is a track worth hundreds of billions. Since the implementation of the Outline of Healthy China 2030, China's big health industry has entered the fast lane. With its unique resources and market advantages, it has become one of the key areas of capital competition. Consulting data shows that the scale of the big health market reached 4.4 trillion in 2018. It is predicted that the output value of China's health industry will reach 16 trillion by 2030. In the future, we will see more innovative anti-aging products and services emerge, providing more comprehensive protection for the health and quality of life of the elderly.

02Precise nutrition intervention may be the solution to the seriously underestimated malnutrition phenomenon

As people enter old age, the functions of various organs in the body tend to show a gradual decline, and many people are also troubled by chronic diseases. This dual challenge not only leads to the dulling of the sense of taste and smell of the elderly, but also significantly affects their ability to chew, digest and absorb. When the elderly cannot effectively obtain sufficient nutrition from their daily diet, the possibility of them facing the risk of malnutrition will increase significantly, and malnutrition will not only affect the quality of life of the elderly, but may also aggravate the progression of their chronic diseases, forming a vicious circle.

According to the latest data from the "China Elderly Nutrition and Health Report", nearly 50% of the elderly in my country are facing the risk of malnutrition. This shocking figure undoubtedly reveals the severity of the nutritional and health status of the elderly in my country, and also highlights the urgency and importance of improving the nutritional status of the elderly and improving their health level.

As the understanding of this issue continues to deepen in all sectors of society, the concept of precision nutritional intervention has begun to enter everyone's field of vision and has gradually gained widespread attention. As a scientific strategy, the core of precision nutritional intervention is to comprehensively promote the health and metabolic status of cells and the human body through the intake of nutrients that are accurately assessed and rationally allocated, thereby providing a solution for the elderly to resist aging, improve health and enhance life status.

In recent years, there have been frequent reports of good results in precision nutrition intervention research at home and abroad. Studies have shown that reasonable nutrient supplementation can not only improve the physiological functions of the human body, but also have a positive therapeutic effect on certain diseases. For example, antioxidants such as vitamin C and vitamin E can resist the damage of free radicals to nerve cells and provide protection for the nervous system; while Omega-3 fatty acids help inhibit neuroinflammation and promote the generation of new nerve cells. These research results provide strong scientific support for the application of precision nutrition intervention in the treatment of chronic diseases and the prevention of diseases by nutrients.

In fact, as early as 20 years ago, the famous physicist Hawking had successfully improved his physical condition through precise nutritional intervention. Faced with the medical problem of ALS, Hawking did not rely entirely on traditional medical methods, but combined his own condition, by supplementing multiple vitamins and minerals, and following specific dietary habits, such as avoiding gluten, vegetable oils and convenience foods, etc., which effectively delayed the deterioration of the disease.

As an intervention strategy that effectively promotes human health and prevents diseases, precision nutrition has a significant positive effect on improving the overall nutritional health level and quality of life of the people, and shows broad development prospects. With the official release of the National Nutrition Plan (2017-2030), the issue of national nutrition and health has been elevated to a national strategic level, which indicates that the country's attention and support for precision nutrition intervention has reached an unprecedented level. Precision nutrition intervention is not only expected to make an important contribution to improving the quality of life of the elderly, but also to inject new vitality and momentum into the vigorous development of the nutrition and health industry.

03 Medicine and food of the same origin help release new momentum for consumption upgrade of the health industry in the era of longevity

Nowadays, with the increasing pursuit of healthy life by modern people, the industry of medicine and food is booming at an unprecedented speed, becoming an important new driving force for the consumption upgrade of the health industry. The concept of medicine and food originating from the same source originated from the profound insight of ancient ancestors into the nature, taste and efficacy of food and medicine in the process of searching for food. They found that there is no absolute boundary between many foods and medicines, and the two are born from the same source and blend with each other.

In recent years, medicinal and edible products have been favored by more and more consumers for their natural, safe and mild characteristics. Traditional Chinese medicines and medicinal and edible ingredients such as Dendrobium officinale, Ganoderma lucidum, and donkey-hide gelatin have become a reliable choice for many people for health care due to their advantages of multi-ingredient synergy. These ingredients can not only regulate human functions and promote health, but also delay aging to a certain extent and play a role in preventing diseases.

From the perspective of market size, the food-medicine industry is experiencing explosive growth. Relevant data show that the market size of China's food-medicine industry has exceeded hundreds of billions of yuan, and the trend of sustained growth is obvious. The vigorous development of this industry is not only due to consumers' pursuit of a healthy life, but also inseparable from the strong support of national policies. In recent years, the National Health Commission, the State Administration for Market Regulation and other departments have continuously expanded the catalog of food-medicine substances, providing a broader space for enterprises' research and development and innovation. At the same time, local governments have also introduced supporting policies to safeguard the development of the food-medicine industry.

With the continuous growth of health needs and the continuous advancement of science and technology, the industry of medicine and food will usher in a broader development prospect. By giving full play to traditional advantages and combining modern scientific and technological means, the industry of medicine and food will continue to innovate and upgrade to provide consumers with more diversified and higher-quality health products. At present, the internal nutritional product longevity coding is an innovative "black technology" in the anti-aging market created by linking precise nutrition and the concept of medicine and food. Longevity coding directly hits the pain points of anti-aging and chronic disease conditioning of the middle and elderly groups with the "precise supplementation" of a variety of Chinese and Western nutrients, opening up new ideas for endogenous anti-aging and "preventive treatment" through nutrient supplementation.

The core of the big health industry lies in disease prevention, especially blocking and delaying the development of chronic diseases. Factors such as unhealthy lifestyles, lack of exercise, and malnutrition can all lead to chronic diseases and premature aging. However, these chronic diseases and premature aging symptoms can actually be prevented and delayed through personal health management. Compared with developed countries, my country's health industry is still in its infancy, and the prospects for industrial development are promising. As the concepts of precise nutrition and the homology of medicine and food are recognized and accepted by more and more people, longevity coding may become an important force in promoting consumption upgrades in the big health industry.