W14-W26: In Q2 2024, vivo ranked first in the Chinese mobile phone market with 11.95 million activations

According to recent news, the latest data shows that Apple’s mobile phone sales in the Chinese market are declining, while domestic mobile phone manufacturers are catching up.

According to the latest report from the authoritative market research organization W14-W26, in the Q2 2024 Chinese mobile phone market ranking, vivo ranked first with 11.95 million activations.

Among them, Xiaomi surpassed Apple and ranked second with 10.63 million units sold, a year-on-year increase of 19.65%.

In addition, the list also shows that OPPO (including OnePlus and Realme), Huawei and Honor ranked 4th to 6th, with market shares of 15.17%, 14.93% and 14.93% respectively.

Among the top six, Huawei had the largest year-on-year growth, exceeding 40% (reaching 42.53%), followed by Xiaomi, vivo and Honor, with growth of 19.65%, 7.17% and 6.93% respectively.

Apple will become the world's number one smartphone seller in 2023, but its sales in the Chinese market will decline. Apple dealers are facing difficulties, and the lack of innovation and the rise of domestic mobile phone brands are one of the reasons.

In the previous 618 promotion, in order to boost market share, Apple slashed the price of iPhone 15 in the Chinese market, which resulted in an increase in shipments, but this advantage disappeared after the price cuts stopped.

Zikuai Technology