HootSuite: TikTok Advertising Statistics

TikTok ads have the potential to reach nearly 885 million people

If you decide to run an ad campaign on TikTok, you need to make sure your creative matches the ethos of the channel. In short, keep your content lighthearted and viral.

18-24 years old is TikTok's largest advertising audience

This isn’t surprising given Gen Z’s preference for the platform.

TikTok is on a mission to triple its ad revenue by 2022

The rising video social media platform’s $12 billion ad revenue target is impressive and a sharp rise from the $4 billion it is expected to achieve in 2021.

TikTok aims to grow its monthly active users (MAU) to more than 1.5 billion by 2022

That’s about half of Facebook’s MAU, but not bad for a social network that’s been operating since 2016.

Major brands have been slow to grow on TikTok, suggesting there is room for more

Household names including Ikea, Nestle and Toyota are yet to unleash the power of short videos on TikTok, freeing up more space and reducing competition for brands already using the platform.

TikTok's user base is growing in every corner of the world

6% of users spend more than 10 hours on TikTok per week

11% of users spend 5-10 hours per week on the app, and 30% of users worldwide spend less than 1 hour scrolling videos per week.