Ming-Chi Kuo: Apple Watch shipments are expected to drop to 36 million to 38 million units in 2023, a year-on-year decline of about 15%

According to foreign media reports, at the autumn new product launch conference, Apple launched the Apple Watch Series 9 and Apple Watch Ultra 2, which began shipping on September 22, the same as the iPhone 15 series.

Although Apple launched two new Apple Watches in the fall, as global demand for consumer electronics products remains suboptimal, these two new products are unlikely to reverse the downward trend in Apple Watch sales. Ming-Chi Kuo, a well-known analyst who has been paying close attention to Apple, has predicted that shipments this year will drop significantly.

According to foreign media reports, Kuo Ming-chi expects Apple Watch shipments this year to decline by about 15% year-on-year to 36 million to 38 million units. In the report, foreign media did not mention the source of Kuo Ming-chi's estimated data, and some foreign media had different views on the 2023 he mentioned, believing that it was not specified whether it was 2023 or Apple's 2023 fiscal year ending at the end of September.

As one of Apple's hardware product lines, although the share of Apple Watch in revenue is far lower than that of iPhone, Apple did not list the revenue of Apple Watch in its financial report, but classified it into the wearable devices, home products and accessories business. However, the sharp decline in shipments will still affect the revenue of this product line, and to a certain extent will also affect Apple's overall revenue and profit situation.

From TechWeb