HootSuite: YouTube Advertising Statistics

YouTube is the second highest social network in terms of CPM

To get 1,000 people to see your ad on YouTube, it would cost $9.68. Pinterest comes in at the top with a CPM of $30.

YouTube’s average CPC is $3.21

This is quite different from Twitter’s CPC, which is only $0.38.

Intent-targeted YouTube ads drive 100% higher purchase intent than demographic-targeted ones

They also saw a 32% increase in ad recall. Combining demographics and intent only slightly improved ad performance. Rather than targeting by intent alone. YouTube ad viewers targeted by intent also skipped ads less often than viewers of ads targeted by demographics.

YouTube's advertising revenue grew 25% year-over-year

In the fourth quarter of 2021, YouTube advertising revenue totaled $8.6 billion, a significant increase from the fourth quarter of 2020 ($6.8 billion).