Qianqu GKURC: Which type of social platform does Generation Z prefer?

Recently, the well-known market research organization GKURC (Global Key User Research Center) conducted a related survey. This "Z Generation Consumption Characteristics and Consumption Trend Survey" collected a total of 2,708 valid questionnaires, and the surveyed Z generation covered more than 20 first-, second-, and third-tier cities in China.

According to the GKURC survey results (the survey is a multiple-choice question), the choice of social platforms for Generation Z is WeChat (80.47%) first, QQ (75.92%) second, and Weibo (27.18%) third. Soul (8.23%), Momo (6.31%), TT Voice (4.69%), and Tantan (4.58%) ranked 4th to 7th respectively.

The survey results show that WeChat, QQ and Weibo are the three most commonly used social platforms by Generation Z and are more universal. WeChat and QQ are both from Tencent, indicating that Tencent has a leading advantage in social tools. This questionnaire survey has two obvious characteristics:

First, WeChat, as an old social platform, is still popular, and some members of Generation Z accept Momo and Soul.

As one of the earliest social platforms, WeChat has not lost users due to the rise of other social platforms. Instead, it has a strong influence on the Z generation. WeChat's popularity may stem from two aspects. First, WeChat is positioned as a social platform for acquaintances, and communication through WeChat has become a habit; second, WeChat, as a social tool, has continued to attract users through continuous innovation.

As latecomers, Momo and Soul are not completely comparable to the three major social platforms. On the one hand, the three major social platforms have greater influence and user base, and on the other hand, Momo and Soul are relatively younger and more in line with the behavior habits of Generation Z. Therefore, some Generation Z tend to use Momo and Soul.

The frequency of users' use of WeChat shows that their dependence on WeChat has not weakened. As a national social platform, WeChat has a leading position among acquaintance social platforms, and after the Z generation has formed a habit of using it, it is difficult for them to leave WeChat in their work and study.

Second, QQ has not been unpopular, and Weibo has a comparative advantage in information sharing.

Despite the emergence of new social platforms, QQ has not been unpopular. Compared with WeChat, QQ is more private and has certain advantages in balancing public and private interests. For example, WeChat has certain restrictions on sending large files, while QQ is not restricted. Compared with WeChat and QQ, Weibo has more functions for information sharing, popular science, and timely acquisition of massive information. Overall, the advantages of other types of social platforms are not obvious. In comparison, Momo and Soul have a greater influence on Generation Z.