The economic slowdown and stagnant product demand after the COVID-19 pandemic have brought the tablet market down to pre-pandemic levels; tablet shipments in Q1 2023 were 33.5 million units, down 18% year-on-year. Apple and Samsung lead in market share but have not been immune to the impact of sluggish global demand. Smaller vendors in China have gained some share as economic activity has picked up after the easing of COVID restrictions. Inventories in the mobile computing market rose during the quarter, suppressing shipments of new devices. Tablet market declines for seventh consecutive quarter, falling to pre-pandemic levels Mobile computing demand is low in a difficult economic environment and education demand is also at seasonally low levels, especially as COVID restrictions are lifted almost everywhere. Although Apple beat the overall market throughout 2022 , iPad shipments still fell 20% year-on-year in Q1 2023 . Android tablet shipments fell 19% to 16.7 million units, close to the market average. This gave it a market share of 49.8% . In terms of vendors, performance was mixed. Samsung led the Android tablet market in Q1 2023 with an above-average performance, while smaller Chinese vendors such as Xiaomi, Honor, Realme and OPPO continued to take Android market share from the shrinking Huawei. Huawei's glory days are over, but it still performed steadily and exceeded the market average. Amazon performed close to the market average, while Lenovo's shipments fell sharply compared to last year.
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