IDC: China's tablet market shipments in 2022 will increase by 5.2% year-on-year

Judging from the overall price trend of tablet computers in the fourth quarter of 2022, although manufacturers took advantage of Double Eleven to carry out promotional activities in advance, the average unit price of China's tablet computer market in the fourth quarter of 2022 increased by 1.7% month-on-month due to the growth in shipments in the mid-to-high-priced segments of brand manufacturers such as Apple and the influence of multiple factors such as international exchange rates.

In terms of price segments, the changes in China's tablet market in the fourth quarter of 2022 compared with the same period showed that the market capacity of products less than 1K and 2K-3K declined, while the share of 1K-2K mainstream brand products and mid-to-high-end products above 3K increased.

In the fourth quarter of 2022, the overall Chinese tablet computer market grew by approximately 16.7% year-on-year, and achieved a year-on-year growth of approximately 5.2% for the whole year of 2022. After achieving growth for four consecutive years, the Chinese tablet computer market has entered a new era.

Suggestions for the future development of China's tablet market

IDC recommends that in 2023, the product experience should be steadily improved and product application scenarios should be expanded to accumulate strength for entering a new stage of development. The following factors should be considered:

Macro level

In early December 2022, with the changes in national epidemic prevention and control policies and the introduction of national plans to promote economic development, it will be more conducive to the recovery of offline and commercial markets. However, referring to the recovery process of major Asian economies in the post-epidemic era, economic recovery also requires a process.

Industry level

Overall, in 2023, the planning forecasts for tablet computers from the upstream supply chain to downstream manufacturers are relatively cautious and optimistic. As tablet computers become more popular in 2022, users' perception of tablet computers is changing, which also provides the driving force for the industry to open up new situations.

Manufacturer level

2023 is the brand year for Chinese tablet computers. Mainstream manufacturers are launching high-quality products with higher cost-effectiveness. The continuous iteration in price, performance, quality and smart connectivity is bringing new opportunities to the tablet computer market in 2023.

I believe that in 2023, user experience-oriented, price-competitive, better software-hardware synergy and customized tablet products will enter more homes and enterprises.