Snap & Deloitte: 2021 Consumer Augmented Reality Report

Deloitte Digital and Snap released the "2021 Consumer AR Report", analyzing the potential of augmented reality (AR).

The findings affirm AR’s role as the next frontier in mobile and digital engagement, and its ability to help brands elevate their customer experience.

Currently, 67% of consumers mainly use AR at home to complete the following functions: communication (74%), games (55%), media and entertainment (52%) and shopping (41%). Consumers most often use AR to bring fun to their lives, with 65% of respondents saying they use AR for fun.

As AR develops, it will revolutionize our lives and become a technological change as important to society as the web or mobile have been to society, changing the way we view and interact with the world around us.

Here’s what we learned from the report:

• Consumers take over 8 million AR photos and/or videos every day
• Branded AR experiences are more likely to influence consumers
• Nearly three-quarters of consumers say they would be willing to pay more for products that promise the transparency that AR can provide.
• 56% of consumers believe that AR makes them more confident in product quality
• More than half of respondents said they would like to use AR technology to evaluate products, enabling a risk-free “try before you buy” experience
• AR provides nearly twice the level of visual attention as its non-AR counterpart
• Snapchatters who frequently use AR with family and friends are 26% more likely to follow a brand

Global spending on AR/VR is expected to grow from more than $12 billion this year to $72.8 billion in 2024. The report found that more than half of consumers said the COVID-19 pandemic has made AR digital experiences (56%) and technological innovation (59%) more important.

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