Episerver: Reimagining eCommerce for 2020

Episerver: Reimagining eCommerce for 2020

Episerver has released a new report, "Reimagining E-Commerce 2020". Both the increase in mobile phone usage and consumer interaction with social media have had a significant impact on purchasing habits. Since 2019, the percentage of consumers who purchased directly from social media ads has increased by 10 percentage points, from 21% to 31%.

Product posts from influencers are an increasingly common form of social media advertising, and the influence these posts have on U.S. consumer purchasing habits varies. When asked how they respond to influencers’ product posts, the largest proportion of respondents (26%) reported that they have clicked on an influencer’s post but never made a direct purchase as a result of the click. One in five respondents (21%) have interacted with an influencer’s product post and purchased directly from it, while another 16% said they did not click on an influencer’s product post but ended up buying the product because of the influencer’s endorsement. In other words, more than a third of respondents attributed their purchase of a product to an influencer’s post.

As expected, the results vary widely by age. Globally, about a quarter of Gen Z (24%) and Millennial (25%) respondents have purchased a product directly from an influencer’s post, compared to just 8% of Baby Boomers. In fact, 49% of Baby Boomers (ages 54-72) surveyed do not follow any influencers on social media.

Nine in 10 Baby Boomers (91%) say they shop online from their couch. In contrast, younger shoppers like Gen Z (78%) and Millennials (81%) are less likely to do so than Baby Boomers, likely due to their increasing adoption of mobile devices like smartphones and tablets.

The PDF version will be shared to the 199IT exchange group. If you want to support our development, please join us!

<<:  【Pictures】How to maintain health during the Big Snow solar term

>>:  Canalys: China's smartphone market shipments fell 11% year-on-year in 2020

Recommend

World Down Syndrome Day: From science to care, the truth we need to know

March 21 of each year is designated by the United...

Can Ibuprofen sustained-release capsules be taken during breastfeeding?

Ibuprofen sustained-release capsules are a non-st...

Worry about pregnancy and make your period come sooner

Female friends always worry about pregnancy after...

Can uterine polyps be seen with ultrasound?

Women should pay attention to their physical care...

Can I get a vasectomy during a natural birth?

With the development of society, there are more c...

What are the fastest ways to lose weight on the buttocks?

Obesity has become a big problem that troubles ma...

Causes of bleeding 20 days after blastocyst transfer

Need to look at the blood HCG value. If you are n...

How the Frog Pond Effect Distorts Self-Perception

Leviathan Press: Be a big frog in a small pond, o...

Can a marriage examination detect cervical erosion?

Marriage is a major event in life, and young coup...

What are the symptoms of atrophic vaginitis

Estrogen is one of the main hormones that promote...

Can I have a painless abortion if I have cervical erosion?

Women who become pregnant unexpectedly need to ta...

Why is my uterus hurting?

For friends who feel a little pain in the uterus,...

Girl's left atrium pain

The heart is the most important organ in the body...

What medicines can I take for abdominal pain 10 days after medical abortion

Generally speaking, after a medical abortion, the...