CMR: India's high-end smartphone shipments grew 18% year-on-year in the first half of 2020

Premium smartphone shipments in India grew 18% year-on-year in the first half of 2020. Samsung led with a 37% market share, followed by Apple with 26%, and OnePlus was a distant third with 15%.

• The premium smartphone market is a niche but highly competitive one with OEMs including OPPO and Xiaomi currently vying for a larger share of the market. This segment accounted for 5% of total smartphone shipments in India in the first half of 2020.
• In the super premium smartphone segment (INR 50,000 – 1,00,000), Apple topped the list with a 56% market share, Samsung was second with 34% and OnePlus was third with 4%.
• In the ultra-premium smartphone segment (above INR 1,00,000), Apple ranked first with a 67% market share, while Samsung ranked second with a 30% market share.

High-end smartphone market rankings

• Samsung took the lead in the premium smartphone market, mainly due to the success of the Galaxy A71 and A51, which accounted for 38% and 13% of its shipments respectively, a year-on-year increase of 56%.
• Apple continued to maintain an impressive performance in the high-end smartphone market, with a year-on-year growth of 14%. In the first half of this year, iPhone 11 continued to receive some good market response. On the other hand, the brand-new iPhone SE 2020 is expected to repeat the excellent performance of iPhone 11. It accounted for 8% of the total high-end smartphone shipments in the second quarter.
• OnePlus ranked third with a market share of 15%, with the newly launched OnePlus 8 contributing most of its shipments.

Future Outlook

The Indian premium smartphone market is expected to grow by 20% in the second half of 2020, with many new devices expected to be launched by various OEMs. Indian consumers will benefit from strong competition and product availability through online and offline channels. Samsung and Apple will be neck and neck in the second half of 2020, and may each gain 28-29% market share.

199IT.com Originally compiled from: CMR. Please do not reprint without authorization