During the epidemic, some people gave up being refined, some canceled blind dates, and some included wearing masks as an indicator of favorability ... On March 13 , Baihe Jiayuan Group released "Real Records of Single Men and Women Staying at Home" (hereinafter referred to as "Real Records"). The "Real Records" explores the home life and cognitive changes of single men and women from multiple angles and levels, and analyzes the views on marriage and love of single men and women during the epidemic. "Records" shows that 50% of single men feel lonely because they cannot go out due to the epidemic; when it comes to " showing off " , single men beat single women with a ratio of 56% (33%) ; more than 60% of single friends have almost no one posting selfies; locked at home and unable to go out, nearly 30% of single men and women are more interested in online social networking; even when the epidemic hits, single men and women still cannot escape their parents' " urging to get married " ; offline dates become online, and 30% of single men and 41% of single women switch to online blind dates; the epidemic has affected the views on marriage and love of more than 90% of men and women, making them cherish the present more and look forward to love. Who can stay at home and be refined during the epidemic ? Men who stay at home are the loneliest The higher the education, the happier According to the statistics of China Statistical Yearbook 2019 , as of 2018 , the number of unmarried people aged 15 and above in China reached 210 million. With the increasing number of singles year by year, the phenomenon of being single has become one of the common problems in society. The Spring Festival is often the peak season for blind dates, and parents of singles have already arranged everything before the New Year. Relevant data shows that from 2018 to 2020 , the popularity of the topic of " blind dates " during the Spring Festival has been rising year by year. Compared with 2019 , the topic and search popularity of blind dates before the Spring Festival in 2020 increased by 30% year-on-year . However, the special circumstances of this year have ruined the plans of singles to get out of being single, and the long-term " staying at home " status has increased their loneliness index. "Record" shows that during the period of staying at home due to the epidemic, 50% of single men feel lonely, while only 33% of women do . However, in terms of the degree of " staying at home " , single women are more adaptable and enjoy it than single men. Under the epidemic, 20% of women and 12% of men have exposed their " real stay-at-home " attributes and enjoy staying at home very much. Moreover, the loneliness index shows an inverse relationship with education level: the higher the education level, the happier one is. Looking at the educational level, the proportion of people who feel lonely decreases significantly as their education level increases, and the loneliest people are men with a high school education or below. Relatively speaking, the loneliness index of men is higher than that of women. The higher loneliness index of men indicates a strong desire to be single. Relevant data also show that from the perspective of gender, men are more active than women in the topic and search popularity of blind dates during the 2020 Spring Festival, with a search share of 69 % , far exceeding the latter's 31% . Judging from the feedback from search big data, there is a potential consistency with the loneliness index of " homebodies " . Boys pay more attention to appearance Girl pauses for exquisite selfie In this era of rapid development, people want to present themselves in the most glamorous way in this colorful world for work and social needs. The sudden outbreak of the epidemic has forced the usually exquisitely dressed " little fairies " and " little handsome boys " to stay at home, and maintaining a refined image has become less important. The "Record" shows that " pajamas + no hair washing " mode is the most enjoyable state for single men and women to stay at home, accounting for 16% and 26% respectively . For 41% of single women, they will only maintain a delicate state when there is a need, such as video, selfie, etc. In the long-term monotonous life, people's attention is focused on the news reports of the epidemic in various places. There is not much content worth sharing in personal life. Therefore, single men and women who are " trapped " at home no longer dress up carefully, and selfies in Moments as the social facade of contemporary youth are also " neglected " . "Record" shows that in extraordinary times, most single Moments " almost no one posts selfies " , and the proportion of boys and girls who have been single all their lives exceeds 65% . Only 30% of single men and women maintain the state of selfies in Moments, but they have also changed from exquisite selfies to home mode selfies. Strong emotional appeal Online dating is hot Due to the epidemic, offline social activities have almost all come to a standstill, and single young people have erupted in strong social and emotional demands. For young people who are already keen on online surfing, their dependence on online social interaction has significantly increased, and their interest in online friendships has been stimulated. The "Record" shows that 40% of singles have maintained their interest in online dating. Faced with the boring " home life " , the Internet has become the main way to relieve emotions. Among them, 30% of singles are more enthusiastic about online dating, but 6% of men and 11% of women have reduced the frequency of online dating. Recently, netizens have been joking about a hot topic because they cannot go out : #What is the first thing to do after the epidemic # , and the answer is " meeting online friends in person " . As the time spent at home continues to increase, single men and women have " free time " to solve their emotional needs at home, so the online social marriage and love field has reaped a wave of online dividends. According to data released by Baihe Jiayuan, during this year's Spring Festival, the total online time of video dating users increased by about 29.8% year-on-year compared with last year's Spring Festival holiday ; the average user usage time increased by nearly 93% compared with the same period in 2019. In January 2020 , the total online time of video dating users under Baihe Jiayuan Group increased by about 801% compared with the same period last year . The battle to urge marriage during the epidemic The pressure to get married remains Women are more resistant to stress The marriage of their children has become a common concern for many parents, and " urging marriage every Spring Festival " has become a rule. This year's Spring Festival is different from the " epidemic " , and single men and women still cannot escape the torture of " urging marriage " from their parents, relatives and elders . The "Record" shows that in special times, among those singles who are still concerned about their marriage and love situation, 68% of men and 46% of women said that their pressure is heavier. Among them, affected by age pressure, those born after 1985 face the heaviest pressure to get married, and men are under more pressure than women, with a proportion as high as 78% . According to data released by the National Bureau of Statistics, the total population of mainland China was 1.39538 billion by the end of 2018. In terms of gender structure, there were 713.51 million males and 681.87 million females , with 31.64 million more males than females , a serious imbalance. Due to the imbalance in the ratio of men to women, girls have more choices than boys when it comes to finding a partner, so women are obviously more capable of handling the situation . 46% of women do not feel anything about being urged to get married, far more than the 26% of boys . During the pandemic, " staying at home " has become a way to protect against the virus, and it has also become a legitimate reason for single men and women to avoid being urged to get married. Even so, concerned parents still love to discuss the topic of urging their children to get married, and their position as the main force in urging their children to get married remains unshakable. The "Record" shows that when it comes to urging their children to get married, 61% of male and 44% of female parents are the same as in previous years; and more than 10% of parents, taking the opportunity to spend more time with their children, urge them even harder. Affected by special circumstances, only 24% of male and 44% of female parents had to change their blind date plans and temporarily gave up urging their children to get married. Interestingly, during this special period, singles were unable to visit relatives and friends, so they avoided many relatives and elders’ pressure to get married . 55% of male and 68% of female relatives temporarily gave up urging them to get married, which was much higher than their parents. However, more than 30% of relatives and elders still paid extra attention to the marriage of singles. New Year blind date can not escape Offline dating becomes online The high standard of living, work pressure and other reasons make people too busy with work to take care of their emotional life, so more and more people are " single " . Parents are one of the sources of marriage and love pressure for singles, but in fact they are also the most important help. The "Record" shows that during the Chinese New Year this year, 41% of men and 31% of women originally arranged blind dates. However, during the Spring Festival, villages and roads were closed across the country, locking people in their homes, and the original blind date plans fell through. Except for less than 20% of singles who still went on offline blind dates, most people's plans changed with the times. More than 30% of singles had their blind date plans postponed indefinitely, and more than 20% of singles completely canceled their blind dates. On the one hand, singles need to take good precautions against the epidemic and not go out easily. On the other hand, they are in a state of urgency as they are entering the marriageable age, which makes them and their parents unwilling to give up the opportunity to go on blind dates during the Spring Festival. Therefore, singles use live video and short videos, which are more in line with their usage habits and self-presentation methods, to choose a more flexible way to go on blind dates. The "Record" shows that 30% of men and 41% of women have switched from offline blind dates to online chats and are willing to continue the blind dates. In fact, the acceptance of online blind dates is related to the income of singles. Among them, women with a monthly income of 5,000 to 8,000 yuan account for 44% , and men with a monthly income of 10,000 to 20,000 yuan account for 46% . The proportion of single men and women in this group who have changed from in-person blind dates to online chats is much higher than the average level. Couples cherish the present Single looking forward to love Marriage is always a matter of concern to parents, and their biggest wish is for their children to start a family. However, under the epidemic, people have been cut off from their normal life trajectories, and all their original plans have been disrupted. The "Record" shows that due to the epidemic, more than 40% of men and women have delayed meeting their parents or getting married. Importantly, the epidemic has divided the relationship between couples into two forms : being " trapped " under the same roof all the time , or being unable to meet for a long time. No matter what, having someone to care about and accompany you is a symbol of security, and being able to give emotional feedback is also a kind of happiness. The "Record" shows that nearly 70% of single men and nearly 50% of single women are very envious of couples who happen to be isolated together. Since the outbreak of the epidemic, singles have seen touching stories of " big love " and understood the sweet love of " small love " . Such experience has influenced the views on marriage and love of more than 90% of singles, making them cherish the present and look forward to love more. |
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