Facebook: 2Q17 Monthly Active Users of Its Products Exceed 2.7 Billion

According to the 2Q19 financial report released by Facebook, in the second quarter, Facebook's total revenue was US$16.886 billion, a year-on-year increase of 28% from US$13.231 billion; net profit was US$2.616 billion, a year-on-year decrease of 49% from US$5.106 billion.

Facebook's revenue in all regions around the world continues to grow.

As Facebook's main revenue channel, advertising revenue in the second quarter was US$16.624 billion, of which mobile advertising revenue accounted for approximately 94%, a year-on-year increase of 3%.

Facebook's second-quarter payment and other service fee revenue was $262 million, up 36% from $193 million in the same period last year.

The per capita revenue contribution rose to US$7.05, with the North American, European and Asia-Pacific markets accounting for US$33.27, US$10.7 and US$3.04 respectively.

In terms of users, more than 2.7 billion people use Facebook, Instagram, WhatsApp or Facebook Messenger every month, and at least 2.1 billion people use the company's services every day. The average number of daily active users of the flagship product Facebook is 1.59 billion, an increase of 8% over the same period last year; the number of monthly active users is 2.41 billion, an increase of 8% over the same period last year.

Facebook's total costs and expenses in the second quarter were $12.26 billion, up 66% from $7.368 billion in the same period last year.

Facebook's second-quarter operating profit was $4.626 billion, down 21% from $5.863 billion in the same period last year, mainly due to the FTC privacy fine.

Facebook's operating profit margin was 27% in the second quarter, compared with 44% in the same period last year.

Facebook's second-quarter net profit was $2.616 billion, down 49% from $5.106 billion in the same period last year.

Facebook will continue to focus on four priorities this year: making progress on major social issues, building high-quality new experiences, building our business, and communicating our position more transparently.

In order to strengthen privacy protection, the company will establish a new privacy committee in the board of directors to oversee the privacy plan and work with an independent privacy auditor to report to this new committee and the Federal Trade Commission. A chief product privacy officer will be appointed to report to the CEO and manage our privacy plan. Developers who access data through Facebook's platform will be more strictly monitored.

Regarding the difficulties and challenges faced by the advertising business that the industry is concerned about, Facebook believes that there are three factors in this regard. The first is regulatory pressure, such as the impact of the EU's General Data Protection Regulation (GDPR) and other regulations adopted around the world; the second is platform changes, mainly operating systems and modifications to privacy protection strategies. These innovations will have an impact on business evaluation and goals. Then there are changes in the company's products. Now the company pays more attention and attention to privacy protection. These factors have caused some difficulties currently and in the future.