CNNIC: The 42nd Statistical Report on the Development of China's Internet in 2018 - Online Food Delivery

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As of June 2018, the number of online food delivery users in my country reached 364 million, up 6.0% from the end of 2017, maintaining a growth trend. Among them, the number of mobile phone online food delivery users reached 344 million, with a growth rate of 6.6% and a usage ratio of 43.6%.

In terms of policy environment, the relevant regulatory policies for the food delivery industry are becoming more complete. In the first half of the year, the "Measures for the Supervision and Administration of Food Safety of Online Catering Services" was officially implemented, which made requirements for physical food delivery stores and food business licenses, and further clarified the responsibilities of platform entities and catering businesses. The improvement of regulatory policies is conducive to promoting the standardized development of the industry, but it also raises the entry threshold of the industry to a certain extent.

In terms of industry structure, the takeaway catering market remained relatively stable in the first half of the year. Meituan Waimai and Ele.me still occupy the majority of the market share. In April 2018, Ele.me was acquired by Alibaba. The full acquisition will further gather industry resources. Under the dual effects of policy tightening and resource concentration, it is expected that the industry will maintain its current structure in the next stage, and it will be difficult for large-scale food delivery platforms to emerge again.

In terms of industrial development, the takeaway delivery logistics system is constantly improving, using short-distance logistics distribution to connect various areas of life services. With the help of emerging technologies such as big data and artificial intelligence, the efficiency of takeaway logistics distribution has been greatly improved. The mainstream takeaway platforms in the market can control the average delivery time of each order within 30 minutes with the help of intelligent delivery systems. After building an efficient delivery system, the takeaway platform uses the advantages of instant delivery to expand its business radius and form an ecological system in the field of life services. For example, Ele.me has become the basic support for Alibaba's new retail ecosystem; Meituan has launched an offline retail store "Zhangyu Fresh", which coordinates the layout of the retail ecosystem with takeaway, delivery, catering and other businesses.

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