Driven by social sites, native advertising accounts for nearly two-thirds of display ad spending. Native advertising will account for 62.7% of total U.S. display ad spending in 2019, up from 54.2% in 2017. The majority of native ad spending will go to social networking platforms, with the majority going to Facebook. This year, native advertising will account for 95.6% of social media display ad spending. According to forecasts, U.S. advertisers will spend $43.9 billion on native display ads this year, an increase of $8.66 billion from 2018. While native ads account for about two-thirds of display ad spending in the U.S., that number masks the fact that native ads are nearly ubiquitous on social networks. Outside of social networks, more than two-thirds of display ad spending comes from non-native ads. This year, native ad spending will account for 30.8% of non-social media display ad spending, up from 19.1% in 2017. Some online media companies have begun to rely on non-social media native advertising. Outside of social networking platforms, native advertising has already occupied a certain share of the programmatic advertising market. In November 2018, Advertiser Options conducted a study of US publishers showing that native advertising publishers accounted for 31% of their programmatic advertising revenue. Social media is also having an impact on non-social media native advertising. As advertisers gain more experience with channels other than social networks, they may allocate advertising budgets based on positive results. 199IT.com Originally compiled from: eMarketer. Please do not reprint without authorization |
<<: Common Sense: 47% of American parents believe their children are "addicted" to mobile devices
People with bone disease are treated with zoledro...
Many people still don't understand the phenom...
Many women are fat in the upper body, and it is g...
Breastfeeding is the same as pregnancy, mothers a...
Hypertension is a cardiovascular disease that we ...
It is said that mothers are the best, not only be...
What is the problem with cervical tumors and what...
Some canned foods we eat in our daily lives, such...
We all know that women should not have sex during...
Every baby is born after ten months of pregnancy,...
From pregnancy to childbirth, mothers have to end...
The pregnancy test stick is a common tool for qui...
The collagen contained in bone soup can enhance t...
The "silent killer" in the blood ——Hype...
This is the 3839th article of Da Yi Xiao Hu As an...