199IT original compilation Edison released the "Smart Audio Report" which showed that 16% of American adults have a smart speaker, equivalent to 39 million people, and 65% of users do not want to go back to life without smart speakers. By device brand, 11% of U.S. adults use Amazon Alexa and 4% use Google Home. During the 2017 holiday shopping season, 7% of Americans received a smart speaker and 4% received their first smart speaker. The survey found that smart speakers are changing people's behaviors and forming new habits. 39% of respondents said that smart speakers have replaced traditional radios, 34% said that smart speakers have replaced smartphones, and 30% of respondents have replaced TVs with smart speakers. 51% of users use their smart speakers more frequently one month after getting them, while 33% maintain the same usage. 71% of users listen to more audio after getting a smart speaker, of which 28% listen to more news, and 44% use the voice assistant on their mobile phone more after getting a smart speaker. The survey found that 64% of smart speaker owners want to use the technology in their car. 53% of smart speaker owners often share the device with family members, and 39% occasionally share it with family members. 66% of smart speaker owners use their devices to entertain friends and family, with playing music (60%), answering general knowledge questions (30%) and asking about the weather (28%) being the most common tasks. Users prefer to place smart speakers in the living room and study (52%), followed by the kitchen (21%) and master bedroom (19%). 31% of users connect smart speakers to smart home devices. 38% of users plan to purchase another smart speaker to control smart home devices. Smart speakers are also changing people’s consumer behavior: 31% of users add products to their shopping carts through smart speakers, 29% research products on their devices, 22% buy a product again on their smart speakers, and 22% buy new products. The PDF version will be shared to the 199IT exchange group. 199IT thanks you for your support! |
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