FB's latest quarterly financial report allows us to continue to see the data style of this social giant. With the background of continued growth in revenue and users, FB is also ushering in a new turning point, which is what Zuckerberg said: " "In 2018, we're focused on making FB not only fun to use, but also beneficial to people and society. We're doing this by encouraging more meaningful connections rather than passive consumption of content. Last quarter, we made changes to reduce viral videos to ensure people's time is spent meaningfully. Our changes have reduced FB usage by 50 million hours per day. We believe that by focusing on meaningful connections, our community and business will be stronger in the long term." Revenue maintained rapid growth and profit margin remained high In the fourth quarter of 2017, Facebook's revenue reached US$12.972 billion, a year-on-year increase of 47% and a month-on-month increase of 25.6%. Although the number of daily active users in North America decreased slightly, revenue in various regions, including North America, continued to maintain high growth. Operating profit reached US$7.352 billion, a year-on-year increase of 61%. The operating profit margin continued to increase to 57%, mainly due to the decrease in the proportion of various costs and expenses. The number of users continues to grow, with the number of monthly active users of Facebook reaching 2.129 billion and the number of daily active users reaching 1.4 billion. Monthly active users increased by 14.5% year-on-year and 2.8% month-on-month to 2.129 billion, mainly due to the growth of users in India, Indonesia, Brazil, etc. The growth of North American and European markets slowed down further due to their high penetration rates. Daily active users reached 1.4 billion, up 14.2% year-on-year and 2.4% month-on-month. North American users decreased by about 1 million month-on-month, mainly due to product adjustments. The company does not expect daily active users to continue to decline, but growth will stagnate due to the high penetration rate. After realizing the responsibility of benefiting the world, Facebook founder Zuckerberg made it a personal challenge to fully understand how users use FB's services, strive to amplify its good side and avoid negative effects. FB believes that one of the top priorities they can do is to ensure that FB's services are not only fun, but also benefit human welfare and society. To this end, Facebook has made two major improvements. The first major update is to prioritize the display of meaningful social interaction content rather than passive content consumption. The second major update is to reduce false news and clickbait content on social networks, allowing users to see more trustworthy and high-quality content sources. Other noteworthy data in the financial report include:
via: 199IT Financial Report Data Center |
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