eMarketer: The number of adult wearable device users in the U.S. is expected to reach 50.1 million in 2018

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Smart speakers may beat wearables as one of the most popular gifts this holiday season. Several new smartwatches were introduced in 2017, but they did little to revive demand for wearables.

According to the latest forecast from eMarketer, the number of wearable users in the United States will increase by 11.9% in 2018.

“Consumers have yet to discover the value of smartwatches, which cost nearly as much as smartphones,” said Jennifer Lopez, an eMarketer forecasting analyst. “Instead, we expect smart speakers to become the gift of choice for many tech enthusiasts due to their lower price point.”

In 2018, the number of adult wearable device users in the United States will reach 50.1 million, accounting for 19.6% of the total population. Wearable device usage will continue to grow, but the growth rate will drop to single digits by 2019.

eMarketer predicts that the growth in wearable users will mainly come from smartwatches. However, the overall wearable device market is still dominated by health and fitness trackers.

In 2018, the number of adult smartwatch users in the United States will reach 21.8 million, an increase of 24.8% from 2017. Men are more likely to use smartwatches, while women prefer fitness trackers.

199IT.com Originally compiled from: eMarketer. Please do not reprint without authorization