More than 2.6 million users search for their "soulmate" on Soul every day

Soul does not allow users to use their own photos as avatars. After the user completes the "soul test", the system will use an algorithm to match the user with the "soul match" with him/her, and the two parties can talk directly without adding each other as friends. In addition to the stranger chat function, Soul also has an anonymous private blog, which allows users to post content that is not convenient to be published in the acquaintance relationship chain such as Moments and Weibo.

How does Soul, which has taken a different approach, perform in terms of operating data? What kind of users does this app attract? We can find out through the statistical results of Jiguang Big Data.

In October 2018, Soul's average daily number of new users increased significantly, reaching 146,800, and then the growth rate slowed down. As of January 2019, Soul's average daily number of new users was 162,400, nearly 2 times the same period in 2018.

The results of user age distribution show that users aged 25 and below account for as high as 84.1% of Soul, users aged 26-35 account for 11.9%, and only 4% of users are 36 years old and above.

In terms of specific city distribution, the cities with the highest proportion of Soul users are Beijing (5.32%), Shanghai (3.98%) and Guangzhou (2.71%), followed by Chongqing (2.32%) and Shenzhen (2.26%).