eMarketer: Google and Facebook will account for 56.8% of US online advertising revenue in 2018

eMarketer: Google and Facebook will account for 56.8% of US online advertising revenue in 2018

199IT original compilation

Google and Facebook control most of the online advertising market in the United States, but their competitors are beginning to rise.

eMarketer predicts that the two companies will account for 56.8% of U.S. online advertising revenue in 2018, down from 58.5% last year. Amazon and Snapchat are growing faster than expected.

Google and Facebook are expected to account for 48% of new online ad spending in 2018, a significant drop from 2016 (73%).

Facebook and Instagram

In 2018, Facebook's US online advertising revenue was $21 billion, a year-on-year increase of 16.9%. However, its share of the US online advertising market will drop from 19.9% ​​last year to 19.6%.

In 2018, Facebook's Instagram will attract $5.48 billion in advertising revenue, accounting for about 5% of the US online advertising market.

Its share of the US mobile advertising market will reach 7.3%, accounting for a quarter of Facebook's US mobile revenue (28.2%).

Google

This year, Google's U.S. online advertising revenue will reach $39.92 billion, a year-on-year increase of 14.5%. Although Google still dominates the U.S. online advertising market, its share of the U.S. online advertising market has slightly declined, from 38.6% last year to 37.2%.

Amazon

Amazon is gradually emerging from the US online advertising market. This year, Amazon's US advertising revenue will grow by 63.5% to more than $2 billion, driving its US online advertising market share to 2.7%, and it is expected to grow to 4.5% by 2020. One-third of Amazon's advertising revenue in 2018 came from mobile, accounting for 1.3% of the US mobile advertising market.

Snapchat

This year, Snapchat’s U.S. ad revenue will grow 81.7% to surpass $1 billion for the first time. The growth means it will capture 1.0% of the U.S. online ad market, up from 0.6% last year.

Twitter

Twitter's U.S. advertising revenue continues to decline, falling 4.9% in 2018 to $1.12 billion, and its share of the U.S. online advertising market will fall to 1.0%.

199IT.com Originally compiled from: eMarketer. Please do not reprint without authorization

<<:  CMR: India's smartphone shipments are expected to reach 116 million in 2016

>>:  Battle of the “City Wall”: Defending and Breaking the Blood-Brain Barrier

Recommend

Causes of an Immature Cervix

The cervix is ​​an important part of the female r...

What should I do if I have a fever after induced abortion?

For various reasons, some women cannot have child...

Is the sale of betel nut banned just because it causes cancer?

Recently, the issue of "Yiwu, Zhejiang Provi...

How long does it take to do ultrasound examination during pregnancy

It is very important to have an ultrasound examin...

How to park an RV? What procedures are required for renting an RV?

As people's living standards improve, more an...

Why does my vulva itch during my seventh month of pregnancy?

Pregnant women are prone to physical problems tha...

How to treat blocked fallopian tubes

The fallopian tube is an important organ involved...

My experience after hysterectomy at 45

Whether a woman's body is healthy or not is c...

Can pregnancy be detected in one week?

In ancient times, people checked pregnancy by tak...

Is interferon gel effective in treating HPV?

Interferon gel is also known as recombinant human...

Stomach pain, backache, leucorrhea

What is the reason for lower abdominal pain, back...

How many months of pregnancy should I check for abnormalities?

The birth of a new life is a great joy for a fami...

How to treat leg pain after postpartum disease

Some women feel leg pain after giving birth. In f...