eMarketer: 60.5% of US Internet users frequently visit social networks in 2018

eMarketer: 60.5% of US Internet users frequently visit social networks in 2018

199IT original compilation

According to eMarketer’s latest report, “US Social Network User Forecast: 2018-2022,” nearly 200 million people (60.5% of the US population) accessed social networks at least once a month in 2018, up 2.6% from 2017. User growth rates will remain low throughout the forecast period. However, usage by device and social platform is more striking.

Facebook remains the leading social platform, with 60.6% of U.S. Internet users. However, the continued decline in teen usage is causing some problems for the social giant. By 2022, its penetration among U.S. Internet users will drop to 60.2%.

Facebook's U.S. user base will grow 0.9% to 169.5 million in 2018, driven primarily by older demographics, but the number of users under 25 will decline by 5.6% to 9.3%, a loss of 2.1 million people.

Snapchat will be the biggest beneficiary. By the end of this year, 68.0% of US Internet users aged 12 to 17 will frequently visit Snapchat, surpassing the popularity of Facebook and Instagram (47.2% and 43.6%) in this age group.

Meanwhile, Instagram's user base will grow 13.1% to 104.7 million.

199IT.com Originally compiled from: eMarketer. Please do not reprint without authorization

<<:  App Annie: Global Mobile App Index for June 2016

>>:  Front Psychol: Smartphone use may bring us a good mood

Recommend

Why do I keep having nightmares during pregnancy?

Some pregnant women will be in a state of mental ...

There is a lump on the vulva and it hurts

For women, the health of their sexual organs is r...

Why is Chongqing called a mountain city? Chongqing's specialties

Chongqing is a very popular city. Every year, it ...

What causes irregular menstruation after uterine curettage?

When implementing an abortion, if the operation c...

Vaginal atresia

The vagina is a unique organ of females, and vagi...

What is a Pap smear?

Cervical smear is actually a common gynecological...

How to correct rib protrusion after childbirth

Women often experience symptoms after giving birt...

Pregnant woman sleeping arm numbness

During pregnancy, the physical condition of the p...

What are the symptoms of taking Gongxueting granules?

The main effect of Gongxueting Granules is to nou...

What anti-inflammatory drugs should I take after hysteroscopic curettage?

In life, many women suffer from gynecological dis...

Dizziness and bloody vaginal discharge

Many of my friends have encountered abnormal leuc...

Postpartum recovery exercises

With the development of medical technology, pregn...

How many months does it take for pregnant women to start drinking milk powder?

In life, milk powder is a kind of food that can s...

I'm more than a month pregnant and there's some dark brown blood

One month into the pregnancy, some people find th...

What does a woman squat do?

In modern society, not only men love fitness, but...