Chinese users are not very active in purchasing e-books, because the reality is that they prefer to buy them for free. According to data from market research company Statista, in 2015, Japanese readers spent an average of $86.5 (about RMB 537) on e-books, ranking first in the world, while Chinese readers spent an average of only $4.3 (about RMB 27) on e-books this year, which is pitifully low. The following is the specific ranking: Japan: $86.5 United Kingdom: $84.4 France: $68.5 Germany: $55.1 United States: $46.0 Spain: $40.1 Italy: $17.8 Russia: $4.7 Brazil: $4.3 China: $4.3 |
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