Data proves that iOS users spend more on apps than Android users

▲ Data analyzed by analysts previously

At the Google I/O developer conference earlier this week, Google released two very interesting data related to Android monthly active users and Google developer revenue. We have previously compared Google developer revenue with iOS developer revenue , and today we are going to compare the application spending of Android users and iOS users.

Because this is the first time that Google has officially released such data, we can compare the consumption enthusiasm of users in the App Store and Google Play through the official data provided by Apple and Google. Google's public data shows that the number of monthly active users of Android is 1 billion (excluding China and Amazon), and Apple's is 400 million users.

The data released by both parties also confirmed the previous speculation of analysts, that is, although Apple has only half the number of active users of Google, its application sales are indeed twice that of Google, and Apple's application sales increased from US$7 billion to US$10 billion in fiscal 2013. In other words, Apple iOS users spend four times more on applications than Android users.

Because users' spending on apps is not what developers expected, this will directly affect developers' revenue, and developers' behavior will be affected, thus forming a vicious circle - instead of delaying paid apps, developers will launch free ad-supported apps or reduce the price of apps. If developers decide not to support Android or reduce their attention to it, users will be attracted to the iPhone or iOS platform first. One example is magazine apps, which are rarely used on Android, so Android support is not good, so users who want to use magazine apps will not buy Android tablets.

Analyst Timothy Arcuri also pointed out: "We believe that the software and service suite launched by Apple at this year's WWDC conference will be able to lock users into the Apple ecosystem for a long time. The new programming tools should resonate with developers and drive long-term service monetization."