Twitter's monthly active users in Japan exceed 35 million

Twitter has 35 million monthly active users in Japan.

"In the fourth quarter of 2014, Twitter had 320 million monthly active users, of which 35 million were in Japan, meaning 10% of Twitter's monthly active users are from Japan." Twitter's Japanese representative director said that compared with Japan's 6.7 million monthly active users in March 2011, the number of users has increased by about 5.2 times, and "Twitter's annual growth in Japan ranks first in the world."

Although Twitter's financial report shows that the company's new user growth has stagnated, Twitter still has room for growth and future growth in markets outside the United States, one of which is Japan. Twitter's average monthly active users of 35 million are far higher than the 25 million monthly active users of Facebook, the largest social platform in the market.

This is good news for Chinese companies.

The average spending value of Japanese gamers ranks first in the world, but they are also an "island in the game industry", and this is also true for mobile games. Japan is a major gaming country with a long history of gaming and a profound influence on home console games, so Japanese mobile game players have high requirements for the quality of mobile games, and their favorite game types and styles are also very different from those in other mainstream markets. Few non-local products can enter the top 50 revenue charts of the Japanese App Store and Google Play Store.

However, as the Japanese game market gradually shifts from home consoles to handhelds and mobile phones, mobile games are unlikely to completely replace home console games, but the market is gradually being taken over by mobile games. This is an olive branch Japan has thrown to Chinese game companies.

First, as we enter the era of mobile games, the gap between the quality of Chinese mobile games and that of Japanese games has begun to narrow. The production of some products has reached the world's leading level and can already meet the requirements of Japanese players for mobile game quality. Second, China has also gradually cultivated experienced operators who understand Japanese players and the market, and even many companies have opened branches/offices in Japan. Furthermore, the cooperation between local Japanese game channel companies and Chinese companies is getting closer and closer. In addition, the world's top channels have opened a channel for Chinese game companies. Twitter is an example. The number of monthly active users in Japan has exceeded 35 million, providing a high-quality promotion channel for Chinese products to be launched in Japan, increasing the feasibility of opening up the Japanese market.

Japan is a very valuable market for apps. According to eMarketer's global mobile advertising spending rankings, Japan's mobile advertising spending reached 3.8 billion US dollars in 2015, ranking fourth in the world after the United States, China and the United Kingdom. It is expected that this figure will continue to grow in the next two years, reaching 7.5 billion US dollars in 2018. In other words, there are more advertisers in Japan, and the demand for advertising is greater. The value of user advertising monetization of apps in Japan is high, and the returns are greater.

Application apps are different from game apps. Before a game is launched, it can accumulate pre-registered players to ensure the game's performance before it is launched. However, if an application app wants to gain a large number of users in a short period of time, the most intuitive and effective way is promotion. Twitter is a real-time media platform and a good event marketing/hot spot marketing platform. If application apps can use hot topics in Japan for marketing promotion, it will have a good promotion effect.