AdDuplex: Analysis of WP8 phone components: Lumia 520 made great contributions to Nokia

This year, Windows Phone has been gaining momentum in all aspects. Many market research institutions and media have claimed that WP8 has not only consolidated its third place in the mobile market, but also gained a considerable number of new users last year. Let's take a look at the report of the analysis agency AdDuplex in November this year.

Since the beginning of this summer, AdDuplex's data shows that Lumia 520 has been the leader in the Windows Phone world, and it has continued to do so until now. This phone is the cheapest and best-selling in the Windows Phone camp, accounting for almost 30% of the market in the Windows Phone camp. And its power has not yet been fully exerted, and the monthly sales of this device are still quite optimistic.

Another product that performed well was the Lumia 625, which was also a low-end Windows Phone 8 device. In terms of pricing, the Lumia 625 was slightly more expensive than the 520, had a larger screen, and had slightly better hardware configuration than the 520. This product was well received by the market soon after its release, which shows that Nokia's low-end device strategy was effective.

The development of Windows Phone in the past year is largely due to the success of low-end devices, which have significantly increased the number of Windows Phone users. This has also attracted more developers' interest and the continued progress of the WP app store. Although the gap between Windows Phone and other competitors in the application ecosystem is still relatively large, it is at least moving in a good direction.

In the high-end WP market, the data has not changed much. Nokia Lumia 920 is still the most popular flagship WP device, and there is no sign that other existing devices will replace 920 as the leader of the WP high-end camp. Lumia 1020 did not appear in AdDuplex's ranking because in most regions, this device failed to make it into the top 10. This has a lot to do with the more professional positioning and high price of 1020.

In addition, Nokia's first large-screen high-end phone Lumia 1520 has already ranked 19th within a few days of its launch. This may have foreshadowed the success of 1520, but Alan Mendelevich from AdDuplex said that they actually counted only 21 Windows Phone devices. In the next quarter, the true performance of 1520 will be revealed.

Overall, AdDuplex's data shows that low-end devices are driving the Windows Phone platform forward, while high-end products are obviously much inferior. Whether they can succeed in the high-end market is of great significance to Microsoft and Nokia. I hope that the two companies will not be blinded by the temporary victory in the low-end market.