In August 2011, Cebu Pacific became the second most mentioned airline on Twitter. The airline received about 12,000 Twitter messages, about 3,000 more than JetBlue but still 16,000 less than Delta. In July 2011, Cebu Pacific replaced AirAsia and moved into second place. This latest monthly report from Eezeer examines how airlines are using Twitter to communicate with customers. Curiously, the number of airlines using Twitter dropped from 191 in July to 186 in August. |
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