Prosper Insights: 23% of American consumers aged 18 and above will consider buying WP devices in the next three months when purchasing mobile phones

WP platform has become the most popular platform after Android and iOS by virtue of the brand appeal and celebrity effect of Microsoft, Nokia and HTC. The recent survey data on the mobile phone platform selection of American consumers aged 18 and above in the next three months shows that 23% of consumers will consider buying WP devices, which is a big breakthrough compared with the 15% to 20% last year. However, this does not mean that consumers will really buy WP devices. At present, the market share of WP in the United States remains at around 4%, and there has not been much growth.

So what exactly causes this phenomenon? This may be due to a variety of factors. First, when shopping guides promote WP devices to consumers, they are not as hard-working as other platforms. Often, many shopping guides themselves lack a general understanding of WP devices. In addition, the WP platform itself does not have any functions that can be converted into selling points.