invodo: Research shows that users like shopping videos and they are more effective

Online video and visual commerce continue to create value for online shoppers and retailers, with 90% of users watching online videos and 59% of brands planning to share more online video content in the coming year.

After watching the product video, users’ willingness to buy is 1.8 times that of users who have not watched it. 65% of users have a video viewing completion rate of 80%. Considering that most videos usually contain non-product information such as company introductions, 80% can be considered as having watched all product content.

Among the terminal distributions of these product video viewings, the proportion of viewing from smartphones and tablets accounts for nearly 40%. 12% of e-commerce website visitors will watch product video content. When asked about their preferences for video content, 77% of users have a positive attitude, and 3/4 of users give 4-5 points of praise.

via: Data from invodo