2014: The Year of Small Business Social: How Small Businesses Can Leverage Social Media – Infographic

For large companies with marketing budgets of millions or even tens of millions, it is no exaggeration to say that many so-called successful social media marketing cases are made with money. For them, social media is just another "TV station" or another "outdoor billboard" with more interactive sharing elements. For small companies, their marketing budgets are very small or even non-existent, but we can always see vivid cases being known to the public, such as the cases of small companies successfully using Twitter as described in the previous article. It is precisely because of their limited budgets that they spend more time communicating with customers, impressing customers with their sincerity, and providing customers with "human warmth" that large companies cannot provide.

This infographic from LinkedIn provides a comprehensive look at the charm of small businesses and their use of social media:

- Small businesses are becoming the driving force of economic development. They provide 6 out of 10 jobs in the United States and created $3 trillion in benefits last year.
-Most small businesses attach importance to the use of social media, and their budgets for social media have also increased;
-The business challenge for most small businesses is attracting new customers, and social media provides a great arena for this;
- For many small business owners, social media is not only a great marketing platform, but also a platform for learning and expanding their network. Through social media, they can learn from their peers, meet industry experts, etc.;

As a small business owner, how do you use social media? Please leave a comment or write an article about your experience and send it to us.

(Infographic @多阅DooYea)