Deloitte: Mobile phone-assisted in-store shopping affects 5.1% of offline sales

According to a Deloitte survey, smartphones affected 5.1% of offline retailers' sales in 2012, equivalent to US$158 billion. In 2016, this figure will triple to US$689 billion.

Pure mobile e-commerce sales are $120 billion. This data is based on the fact that 48% of American users own smartphones, of which 58% use their phones to conduct store-related shopping activities. This proportion soars to 68% among people aged 25-34, and users who use mobile phones to assist in-store shopping are 14% more likely to make purchases in-store.

Among smartphone users, the proportion of users who use smartphones to assist in-store shopping varies significantly, with 49% for electronic products and software applications and 19% for convenience stores and gas stations. The following figure shows the impact index of mobile phones on different product categories.

Although the scale of mobile e-commerce itself is still relatively small, the actual impact of mobile phones on offline sales is much higher. Judging from the following data, the O2O model has great potential

The following figure shows the time users spend using the APP to assist in in-store shopping