eMarketer: Mobile phone penetration in Asia Pacific to increase significantly from 2011 to 2015

The latest data from eMarketer found that the mobile phone penetration rate in the Asia-Pacific region will reach 72.6% in 2015. The mobile phone penetration rate in the Indian market will increase from the current 52.0% to 72.0% in 2015, an increase of 20%.

iResearch Consulting believes that the main reasons why India's mobile phone coverage will grow rapidly are as follows: first, India's current mobile phone penetration rate is low and there is a lot of room for growth; second, with the rapid rise of a number of Chinese communication equipment manufacturers, the prices of global telecommunications equipment and mobile terminal equipment have been greatly reduced, and Indian telecommunications operators and consumers are able to purchase better and cheaper equipment.