MarketingCharts: 40% of young users said they would reduce the time they spent on Facebook in 2013

2013.02.06@MarketingCharts

This may be bad news for Facebook: a survey by the Pew Research Center found that 38% of Facebook users aged 18-29 said they would reduce the time they spent on Facebook in 2013. Overall, 27% of users said they would reduce the time they spent on Facebook this year, only 3% said they would increase the time they spent on Facebook, and 69% said they would maintain the same amount of time. Furthermore, 28% of users said that Facebook is no longer as important to them as before, while only 12% said that Facebook has become more important.

Other findings:

• 61% of Facebook users say they have gone a few weeks or longer without visiting the site.
• The main reasons why users don’t use Facebook are: lack of time (21%), lack of interest (10%) and feeling it’s a waste of time (10%).
• Two-thirds of adult respondents currently use Facebook, while 20% of those who do not use the social network say they have used the site in the past.
• Among the respondents who currently do not use Facebook, 8% said they would like to try it in the future.
• 42% of Facebook users aged 18-29 said they spend less time on the site each day than they did the year before, nearly double the percentage of those aged 50 and over (23%).
• Younger social media users spend 60% more time on social networks per day than older users.