Meilishuo official data: As of August 2012, the number of mobile client installations exceeded 10 million, with iOS devices accounting for 69%

On September 5, 2012, Meilishuo disclosed that after 18 months in the wireless field, the total number of installations of its mobile client exceeded 10 million, and the user loyalty, that is, the retention rate of the client one month after activation, reached 51%.

Data released by Hu Song, general manager of Meilishuo's wireless business unit, shows that since entering the wireless field in April 2011, the number of mobile client installations of Meilishuo has exceeded 10 million by August this year. Among them, iOS devices are still the first choice of users, accounting for 69%, and the growth rate of users using Android devices has accelerated, accounting for 31%.

Hu Song believes that in the current mobile Internet industry, user loyalty (retention rate one month after APP activation) is a very important evaluation indicator. "The coverage and installation volume of APP will gradually be ignored by the industry. It is most important to keep users interested in your app." He claims that the user loyalty of Meilishuo APP is 51%.

In terms of Internet access, data shows that 72.2% of users choose WiFi access. Hu Song explained that "this is due to the time period and scenarios of Meilishuo users. In addition, mobile network charges are also a factor. As charges decrease, more and more users will choose 3G access in the future."

Since there are a large number of pictures on Meilishuo, users need to spend a lot of data when browsing. For this reason, Meilishuo launched the "data saving" function a year ago. If the user is in a non-WiFi network environment, the APP will actively prompt the user whether to choose the "data saving" mode. Meilishuo said that in the past year, the APP's "data saving" function has saved 128TB of mobile phone data for users in non-WiFi environments.

It is reported that Meilishuo has entered the wireless field since April last year and has released more than ten women's fashion-related apps so far, covering both iOS and Android platforms. Meilishuo officials said that they have no plans to develop apps for Symbian and Windows Phone systems in the future.