CCW Research: Enterprise IM coverage will reach 1.242 million in 2014

CCSI released the white paper "China's Internet-based Enterprise Instant Messaging Industry in 2011-2012". Data analysis shows that enterprise instant messaging software is most widely used in my country's manufacturing, Internet IT, commercial chain, logistics and financial industries. Enterprise instant messaging products will further develop towards the mobile Internet, enriching the mobile Internet layout model. At the same time, the platform development of enterprise instant messaging products will accelerate, and testing enterprise social networking will also become a new trend in the development of enterprise instant messaging products.

CCSI predicts that in the next three years, the development of China's Internet enterprise instant messaging market will continue to maintain a rapid growth trend. In 2014, the scale of enterprises covered by China's enterprise instant messaging market will reach 1.242 million, with a three-year compound growth rate of 59.7%.

Enterprise IM market share is divided into three parts, with imo accounting for 32.5% of the market share

At present, Internet-based enterprise instant messaging vendors can be divided into three categories: the first category is vendors that focus on enterprise instant messaging products, such as imo Cloud Office and WiseUC; the second category is IIDC vendors, such as Qunying CC; and the third category is email vendors, such as 263EM, 35EQ and NetEase Instant Messenger.

In 2011, imo cloud office accounted for 32.5% of the Internet-based enterprise instant messaging market, followed by 263EM, Qunying CC, 35EQ, NetEase Instant Messenger and Huixun WiseUC. The market share of manufacturers is related to the time when the manufacturers started their business and the richness of the manufacturer's product functions. (The enterprise QQ office version product was launched in 2012, so there is no data on its market share and it is not included in the market size research scope.)

“New Opportunities” Promoted the Rapid Growth of Enterprise IM Market in 2011

In 2011, the number of registered enterprise users in China's Internet-based enterprise instant messaging market reached 314,000, an increase of 45.4% compared with 2010. The rapid growth of the market is mainly due to the following reasons:

1. With the gradual popularization of Internet IT technology in China, business owners are more accepting of the concept of connecting their enterprises to the Internet, and the recognition of Internet-based enterprise instant messaging products by enterprises has been greatly improved;

Second, traditional personal instant messaging products on the Internet have a serious tendency towards entertainment and socialization, which seriously affects the work efficiency of corporate employees and reduces the efficiency of corporate operations;

3. The openness and versatility of personal instant messaging products also pose a security risk of corporate confidential data being leaked;

4. The rapid rise of smart phones and mobile Internet devices has enabled enterprise instant messaging to get rid of the simple PC single-end deployment form and is expected to form a complete enterprise instant messaging solution. The availability and ease of use of products have been greatly improved, further stimulating the deployment rate of Internet-based enterprise instant messaging products by enterprises.

Product richness determines the layout of the enterprise IM market

In the white paper "China's Internet-based Enterprise Instant Messaging Industry in 2011-2012", the evaluation of enterprise IM product functions is divided into two parts: one is the basic function evaluation, and the other is the extended function evaluation. The basic function is the core function of enterprise instant messaging, which meets the needs of the widest range of users. The extended function side is oriented to the various personalized needs of different enterprises, providing rich personalized services for enterprise users. Since the basic function is more important, the weight is set to 10, while the extended function is set to 1.

The analysis results show that imo and Huixun are manufacturers focusing on enterprise instant messaging, with very rich product function settings that can meet the various needs of users; 263EM and NetEase IM are mainly engaged in enterprise mailbox business, and the functions of enterprise instant messaging products are not rich enough, but they are obviously related to mailbox in terms of functions; 35EQ and Jinmubiao products have extended their products to OA and enterprise social networking respectively; Qunying, as a well-known domestic IDC, is related to website-related services, such as online customer service; Enterprise QQ inherits the characteristics of Tencent's earlier RTX product, and its product functions are limited.

Manufacturers attach importance to value-added service functions in function settings, mainly including food conference, enterprise SMS, electronic fax, enterprise website online customer service, Internet phone, enterprise mailbox and boss approval system. Manufacturers hope to improve the profitability of enterprises through these value-added services. The development momentum of enterprise instant messaging mobile is limited because it conflicts with the profit point of enterprise SMS. The game between technology trends and manufacturers' business strategies still needs time. Enterprise socialization appears under the shadow of professional products and is difficult to become the main user attraction factor.