CNBC: Survey shows the most popular companies: Twitter and Facebook are at the bottom

CNBC recently conducted a survey, and the results are shown in the figure: There are four levels from dark to light: love, indifferent, don't like, don't know. In the selection of more than 1k Americans, Google, Apple and Microsoft all won 71% of the "love" choices, and they are neck and neck. However, Facebook, which is about to go public, only received 51% of the "love", not to mention Twitter's 27%. Why are social networking sites so unpopular?

Facebook and Twitter are at the bottom <br /> Let's start with Facebook. Today, GM pulled its ads. Even though it's going public on Friday, GM has expressed concerns about its overall business model. Moreover, half of Americans think that Wall Street's valuation of $100 billion is too high, surpassing Disney, Ford and Kraft, but it's actually not worth the price. This is a headache for Harvard dropout Mark Zuckerberg, because the company he founded eight years ago is about to have the largest IPO in history. If the public is so pessimistic, then shareholders will probably be very nervous.

Every day, 40% of Americans log on to Facebook to share news, updates, photos and videos, etc. It has more than 900 million users worldwide. Its revenue soared from 777 million in 2009 to 3.7 billion last year. In the first quarter of this year, it has already earned 1 billion. With such a good report card, it is hard not to make the evaluation agencies feel excited. One-third of third-party survey agencies believe that Facebook is worthy of its reputation, but 50% of agencies still think it is overvalued. 58% of stock traders believe that Facebook is still young. But 3/10 investors are full of confidence in it. How it will be, or it depends on its performance in the IPO. More than half of the respondents believe that Facebook is a gamble, but 31% believe that it deserves to be on top. The rest are vague. 40% of stock speculators believe that Facebook is not a good deal.

There is a generational gap in the views on Facebook. For example, among young people who are the same age as the young leader, or adults under 35, 59% think Facebook is great. However, among the elderly over 65, only 39% of the respondents think it is a good investment. The views of other middle-aged people are evenly split.

People under 35 years old are the generation that grew up with Facebook. They have been using it since school and remain loyal after work because their social circle is on it. The elderly are basically just spectators. In the United States, only 21% of the elderly have accounts, most of whom are the baby boomers after World War II. So, this is a young website, with 81% of users being young people aged 18-35. They use their mobile phones, tablets, and laptops to browse Facebook, Twitter, and Google every day, becoming an addicted generation. Once they truly become the backbone of society, Facebook will usher in a new spring.

Mark Zuckerberg just celebrated his 28th birthday, but his Facebook citizens are still worried about whether their birthday information will be stolen. In a similar situation, Twitter is also in a state of panic. The government's concern about privacy leaks has reached an all-time high, because officials believe that the "Occupy Wall Street" movement was instigated by Twitter. In this sense, in addition to privacy, what is annoying is the disruption of real life by social networking sites such as Facebook and Twitter, which is also the main reason for their low "super love" rate. On the contrary, the status of the traditional three giants is extremely stable.

As for Twitter's "super love" rate being at the bottom, it may be because its users cannot be compared with the other four companies. 100 million active users is not a small number, but compared with Microsoft Office, Google search, Apple products, and Facebook's 900 million users, the accumulation is still shallow. It is precisely because they have never used it that they have only a vague understanding of Twitter. According to the survey, 18% of the respondents did not know Twitter at all, but only 7-9% did not know the other four companies. It can be seen that Twitter still needs to work harder on its popularity.

In addition, Twitter's user base is also affected by other factors. You are encouraging others to become your fans, pay attention to your products, spread your brand, add your tags, please media organizations, update news channels, and even focus on overseas planets. Whether in a salon, on a tour, in a factory, at a concert, or taking a shower, you will keep checking Twitter or Facebook. This inattention is naturally the reason for its low evaluation. This may be related to the culture of the two companies, but more importantly, it reflects the impetuous atmosphere of this society. It is impossible to concentrate on doing one thing. If you don't check, you will be distracted, so your life will be fragmented. This is a great provocation to traditional values, and it will naturally cause great disgust among non-users.

Today, a girl told me that she just bought a new pair of glasses without her mother's knowledge. The price is 299 yuan. It has only been 10 months since she last bought glasses. She didn't dare to tell her mother because she bought a new pair of glasses with HTC. Every night, she hides in bed and checks Weibo. She is scolded by her mother every time. If she tells her mother that her eyes are damaged in this way, she will definitely roar. Many people who fill out the questionnaire may have this attitude and give bad reviews to Twitter and Facebook, but how can the two companies bear the blame?