Tencent Space: Top 10 New Year's Wishes of QQ Space Users in 2012 - Data Infographic

Top 10 wishes of QQ space users in 2012

According to statistics from the QQ Space operation team, among the 510 million New Year messages, the top 10 New Year wishes most mentioned by netizens are happiness, house, health, career, love, marriage, studies, vacation, weight loss, travel, etc. These wishes cover the users' work, family and life, which means that in addition to the most simple "happiness", Chinese netizens also pursue career success, family happiness and a free and easy life.

From the above chart, we can see that the New Year's wishes of QQ space users also have interesting differences depending on gender, age and region:

1. Gender differences: The wishes of male users are mainly related to work, such as career, promotion, and salary increase, while the wishes of female users are more related to life, such as happiness, family, and travel. This also means that women are also concerned about improving their quality of life outside of the workplace.

2. Generational differences: People born in the 1970s and 1980s are the backbone of today's society. In addition to career and real estate, those born in the 1970s are more concerned about health, those born in the 1980s are more concerned about family, and those born in the 1990s focus mainly on study and love.

3. Regional differences: Users in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen focus on real estate and careers, while users in second-tier cities such as Wuhan, Chongqing and Hangzhou focus more on work and life. Does this mean that users in first-tier cities are under increased pressure due to the high cost of living? Users in second-tier cities have a relatively slower work pace and lower cost of living, so they focus more on reunion and life with relatives and friends?