ComScore: The CPM of social network is $0.56 and that of EDM is $0.94 for different media channels.

The above chart is a comScore CPM statistic for different media channels. Social networks have the lowest CPM, which is $0.56, followed by email, which is $0.94. The highest is newspapers, which is $6.99. Based on this data comparison, a foreign person believes that unless the newspaper industry can find ways to reduce costs, have a competitive pricing strategy, and provide more important and paid-for content, it will be difficult to stop the decline in advertising revenue for the entire newspaper industry.

The above figure is a comparison of the average number of pages visited by each visitor of mainstream newspapers and Internet sites in the United States. The highest is 22 pages for The New York Times, and the lowest is only 9 pages for USA Today.

Reprinted from: internet2share