SensorTower: Global non-game application revenue will reach US$69.2 billion in 2024, a year-on-year increase of 25%

Recently, according to a report released by SensorTower , global non-game application revenue has continued to grow rapidly in recent years, and will increase by another 25% in 2024 to reach US$ 69.2 billion .

Revenues of popular non-game applications also grew across the board in 2024, with entertainment applications remaining the highest-grossing category, pulling in $ 19.5 billion , a 29% year-over-year increase.

Among them, the short video app TikTok performed the best. It is understood that in 2024, TikTok's global revenue continued to grow by 36% , ranking first in the global mobile application revenue list and winning the revenue growth championship.

At the same time, TikTok's revenue in popular markets such as China's Apple iOS, the United States, and Europe increased by 13%, 53%, and 53% , respectively.

It is worth mentioning that in 2024, Bytedance's short video application Tik Tok's revenue in the Chinese iOS market increased by 13% again, ranking first in the non-game application revenue list and the overall mobile application download list .

With the launch of popular short dramas, the download volume of ByteDance Hongguo Short Drama also grew rapidly in 2024. It began to surpass Douyin in August. The download volume in 2024 surged by 572% , ranking second in the total download list of China's iOS applications.

In addition, the download volume of ByteDance's AI application Doubao increased significantly in the second half of 2024, and the download volume for the whole year of 2024 increased 20 times , ranking third on the download list.

Zikuai Technology