Counterpoint: iPhone sales in China will decline by double digits on Singles' Day in 2024, and the overall smartphone market will drop by 9%

Counterpoint: iPhone sales in China will decline by double digits on Singles' Day in 2024, and the overall smartphone market will drop by 9%

According to Reuters, market research firm Counterpoint Research released a report on Wednesday saying that Apple's iPhone sales in China suffered a decline during this year's Singles' Day shopping festival, as several competitors launched new products in the run-up to the shopping festival, putting pressure on Apple.

Counterpoint said that iPhone sales in China fell by "double-digit percentages" year-on-year during the shopping festival from October 18 to November 10 this year. In contrast, Huawei, Apple's main competitor in China, achieved a 7% sales growth by lowering the prices of its Pura 70 and Mate 60 series. Xiaomi's mobile phone sales also fell by 6% during the same period. Despite various promotional activities, overall smartphone sales in China during this year's Singles' Day fell by 9% year-on-year.

Counterpoint pointed out that the main reason for the decline in Apple's mobile phone sales was that many companies released new mobile phones before Double Eleven. "Double Eleven is one of the largest annual shopping festivals in China. In order to seize this business opportunity, major Chinese mobile phone manufacturers except Huawei have launched their latest flagship models before the shopping festival." Counterpoint said. In contrast, only Xiaomi released a new mobile phone before Double Eleven last year. However, Apple's iPhone 16 Pro and iPhone 16 Pro Max are among the best-selling mobile phones on Double Eleven.

Apple's sales during the Singles' Day shopping festival highlight the growing competition the company faces in China, the world's largest smartphone market, especially from Huawei, which has made a strong comeback in the high-end market. In response, Apple has launched several discounts to boost phone sales.

Although e-commerce platforms such as Alibaba and JD.com no longer announce their Singles’ Day sales, Alibaba said that Apple and Xiaomi were among the brands whose total transaction volume exceeded 1 billion yuan.

Phoenix Technology

<<:  Common Sense: 2022 Kids' Media Use Report

>>:  Are the pimples on your face real?

Recommend

What are the details about soy milk powder? Why does soy milk powder clump?

Soy milk is rich in nutrients, especially protein...

TCT HPV

Experts suggest that everyone should have a regul...

What should I do if I have sex 20 days after induced labor?

Induced abortion is a personal act that terminate...

What should you pay attention to when you are pregnant with a low

Pregnancy is a very important thing for a girl. D...

What should girls do if their lower body is always itchy?

For girls, vaginal itching is inevitable. This sy...

What to do if you have back pain after having an IUD inserted

The IUD is a very effective contraceptive measure...

Why does the skin of pregnant women become darker?

During pregnancy, women's bodies will undergo...

What is the novel coronavirus "breakthrough infection"? How to deal with it?

As the highly contagious variant of the COVID-19 ...

How many days does ovulation usually occur?

In fact, in the past, some young female friends f...

I feel so sleepy lately. Am I pregnant?

We all know that many women's bodies will und...

Can pregnant women eat black dates?

When a woman becomes pregnant, her body will unde...

How to correct anteversion of the uterus

Female friends are all very fond of high heels, b...

What are the precautions for cervicitis?

For patients with cervicitis, in addition to dail...

Why do women grind their teeth?

In daily life, the phenomenon of grinding teeth w...