Luotu Technology: In August 2024, the sales volume of headphones/earphones on China's traditional online e-commerce platforms reached 9.637 million pairs, a year-on-year increase of 8.2%.

According to the latest report released by RUNTO, in August 2024, the sales volume of headphones/earphones on China's traditional online e-commerce platforms reached 9.637 million pairs, a year-on-year increase of 8.2%; the sales revenue reached 1.70 billion yuan, a year-on-year increase of 2.5%. Among them, the sales revenue of headphones with AI functions accounted for 1.4%, compared with the same period last August, the sales volume increased by 763.3% and the sales revenue increased by 1447.2%.

Since May, the average price of China's AI headset products has remained stable at more than 1,000 yuan , and the monthly sales amount has also reached a new level of 20 million yuan.

As early as 2018, Mobvoi, an artificial intelligence company focusing on AI voice interaction and AI electronic consumer hardware, released related products.

From 2020 to 2023, iFLYTEK launched and continued to update the iFLYBUDS series of headphones. This product, combined with a software conference assistant, took the lead in opening up the vast market for AI-enabled business office.

In addition to office use, AI headphones have also entered more life-oriented scenarios such as relaxed entertainment and daily companionship, attracting a large number of young consumers who are willing to try new things.

In addition, various types of hearing aids that originally used AI to achieve hearing compensation and howling suppression are also expected to make new progress with the help of AI; with the help of Apple’s newly launched Airpods 4, the concept of AI hearing aids has once again reappeared in the public eye.

RUNTO predicts that in 2024, the sales volume of AI headsets in China's e-commerce market is expected to exceed 200,000 pairs, with a year-on-year growth rate of 488.7%.

Zikuai Technology